RSF

Retrosuperfuture is the Milan-based eyewear brand known for bold silhouettes and an aesthetic that sits between fashion and urban culture. As an internal project, we created an AI-native video dedicated to Amata, one of the brand's iconic frames. Starting solely from the product, we generated models, locations, scenes and motion graphics, turning a single pair of sunglasses into a contemporary, cinematic story that captures attention from the very first frame.