Chilly

Chilly is one of the world's leading brands in intimate hygiene and care. As an internal project, we developed a TV spot for the new soothing cream, available in three fragrances. The starting point was an AI casting shaped around the brand's audience, giving a face to communication that feels authentic and close to those who choose it every day. Tone, colours and visual codes faithfully follow Chilly's identity, while the spot is structured to deliver a clear message, with a dynamic pace and a focus on the three variants.