Zara Men AW26

Zara is the Spanish brand that interprets trends with speed and an ever-current language. As an internal project, we developed a full AI video advertising campaign for the Men's Autumn/Winter 2026 collection, designed for a man who is dynamic yet elegant. Casting and locations were entirely AI-generated, while the real garment, a Zara Men suit, was integrated through product placement faithful to its cut, fabric and fit. The work combines the credibility of the product with the creative freedom of AI generation.