Lume

Lume is a brand of whole-body designed for an active routine. For The E-commerce Club, the event dedicated to innovation in digital commerce at Rome Future Week, we developed a complete AI content engine as an internal project. The process starts from the product page, with images and assets for the online store, moves on to an editorial campaign and goes all the way to the TV spot. A single generative flow showing how, starting from just one product, an entire communication system can be built.