New Balance x Garofalo

Garofalo x New Balance is the collaboration that brings together Gragnano pasta and the world of running in a single brand experience. To tell the story of the "Eat Pasta Run Fasta" activation event, we built a campaign imagery as a full AI internal project, guiding the audience through every stage: the 5 km run, experienced as a moment of energy and performance, the closing event and the food truck. At its heart is Garofalo's low-calorie line for athletes, a symbol of preparation, sharing and pre-race fuel. The project was designed to make the concept instantly clear, express its narrative potential and roll it out across digital touchpoints.